Closing the gap between commercial direction and what actually happens in the market.
Featured · Commercial Growth
Growth rarely stalls because of one isolated sales problem. More often, the commercial model has stopped supporting the ambition of the business.
· 3 min read
Why the modern B2B salesperson must create understanding, alignment and confidence – not simply deliver information.
· 4 min read
You can hit your revenue budget, have an impressive pipeline and still be heading in the wrong commercial direction.
· 6 min read
Strategy is not what leadership agreed in the boardroom. It is what the organisation knows to do differently on Monday morning.
· 3 min read
A company can be growing and still have a commercially fragile operating model.
· 4 min read
Trygve Nordly